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Miss Rheingold of 1957!
This cracks me up...first that Rheingold was advertising as "the Dry beer". Then it's that her cowgirl outfit came from Saks Fifth Avenue. ;-) But Margie McNally did get her own beer can and when on to a famous career with her married name Margie Peterson helping run several car magazines and opening a interior design company.
The photo was taken by Paul Hesse , who is very interesting too. Do check out the links. 
