Thanksgiving Gift -Betsy McCall

Here's a little something to enlarge and print out and keep a kid happy this afternoon - Happy Thanksgiving! 

Shampoo Lovelights into your Hair! - 1934

Would Nell O'Day steer you wrong? She washes Lovelights into her hair when she uses Golden Glint Shampoo and Rinse...it reveals hidden beauty!

French Hand Made Baby Clothes for 79¢ - 1934

From the McCall Magazine in 1934 we have this ad, hand made baby clothes made by French ladies in New Orleans. Of course it was a come on to get you the catalog, but I have this image of low paid women doing this sort of piecework. And taking the time to do a lovely job. For a small cut of that 79¢.

Keeping us warm and fashionable in 1934

Keeping us warm and fashionable in 1934, McCall Magazine says we should be 'Squared Off and Buttoned Up" with "Masses of Fur or None at All".
As to collars "A splash of light or bright color right here, does a lot for one's face as well as one's dress".
"Of course you are going to have a shirtwaist dress in wool, aren't you?"
"Winter suits with coats in this length are very important from a style standpoint."
It is the smart thing to do!

Four-o'clock Velvet, Satin Bridge and Wool Chic Frocks - 1934

Only the best for you from McCall Magazine, October 1934.
"Since it is smart to look as chesty as possible..."
"Believe it or not, Paris is putting peep holes in frocks. And it isn't a bit shocking..."
"That's the way of the new ones."

Some Indoor and Outdoor Smartness for Him and Her - 1934

McCall Magazine hasn't forgotten the kids in 1934. They ask "Little man, what now?"and "Doesn't she look sweet?".
Please note "The leggings are especially nice. They buckle on just above the bottom of the coat."
The Princess Elizabeth coat is "equally attractive coming or going." Don't miss "A tiny tot fashion with amusing touches of childish chic."
Just remember "Pink for a brunette, blue for a blond.."

Fashion Plates from the McCall Company - 1901 - Afternoon Toilettes and Street Costumes

This page has much more helpful information. Dated May, 1901 it's out of McCall's Magazine and shows in color; McCall 6527 Misses' Guimpe Dress, McCall 6538 Ladies' Eton Jacket and McCall 6540 Ladies' Skirt. In gray tones; McCall 6562 Ladies' Shirt Waist, McCall 6532 Ladies' Skirt, McCall 6559 Misses' Jacket, McCall 6553 Misses' Skirt.
Take note of the way pleats and lace are used on the skirts, and the variety of collars. And while you are considering the serious underwear these women had to have on to get that silhouette, don't forget about how straight you'd have to stand to hold up those hats!