A Christmas Letter to My Husband - 1934

A Singer For Christmas! "It would be better than a new dress..."

Are your Christmas outfits ready?

"You Can't Buy Love" - 1934

"But you can buy and be Irresistible" This mysteriously exotic fragrance stirs senses...thrills...awakens love. It makes you divinely exciting, glamourous, utterly irresistible"

(repost from Feb,2010)

Making Smart Clothes - 1934

This is some good advice from Making Smart Clothes which was published by The Butterick Company in 1934.

"Anyone who has known the satisfaction of wearing custom-made clothes finds it hard to satisfy herself with a ready-to-wear garment. The sense of comfort that comes from a frock or coat which fits in every smallest particular - the confidence attained by the knowledge that one is wearing a distinctive, individual garment, combining one's own choice in fabric, design and color - such satisfaction can be secured only by the possession of a made-to-order wardrobe."
"It is not necessary to be rich to become one of the distinctively dressed women of the world. Any intelligent woman or young girl who is willing to give a reasonable amount of thought and time can wear made-to-order garments at a smaller expense than she can buy a ready-to-wear outfit."

Post Thanksgiving Blues

I know, I know...where are they now?!

Shampoo Lovelights into your Hair! - 1934

Would Nell O'Day steer you wrong? She washes Lovelights into her hair when she uses Golden Glint Shampoo and Rinse...it reveals hidden beauty!

French Hand Made Baby Clothes for 79¢ - 1934

From the McCall Magazine in 1934 we have this ad, hand made baby clothes made by French ladies in New Orleans. Of course it was a come on to get you the catalog, but I have this image of low paid women doing this sort of piecework. And taking the time to do a lovely job. For a small cut of that 79¢.

Keeping us warm and fashionable in 1934

Keeping us warm and fashionable in 1934, McCall Magazine says we should be 'Squared Off and Buttoned Up" with "Masses of Fur or None at All".
As to collars "A splash of light or bright color right here, does a lot for one's face as well as one's dress".
"Of course you are going to have a shirtwaist dress in wool, aren't you?"
"Winter suits with coats in this length are very important from a style standpoint."
It is the smart thing to do!

Four-o'clock Velvet, Satin Bridge and Wool Chic Frocks - 1934

Only the best for you from McCall Magazine, October 1934.
"Since it is smart to look as chesty as possible..."
"Believe it or not, Paris is putting peep holes in frocks. And it isn't a bit shocking..."
"That's the way of the new ones."

Slit Hemlines, Slashed Backs, Low Necklines - Evening Gowns - 1934

More beauty from McCall's Magazine, October 1934.
"Since ankles and evening slippers are both so pretty, it is too bad not to show them."
"As you see necks are very high or very low."
These are lovely and there is a surprising amount of skin showing...you needed to have confidence to carry these off!

Style and Beauty - McCall's 1934

Are you busy getting your hair done and brushing up on beauty tips? Need to know what you should be wearing? This useful information is brought to you via McCall's Magazine,1934.
We are into October now so I hope you have your Winter Suits..."Smart and so renewing when you become bored with the eternal heavy Winter coat".
And if you are headed to collage "You should have at least one dress with a square collar and one dress with a double collar this winter, just to show that you know what's what".

Some Indoor and Outdoor Smartness for Him and Her - 1934

McCall Magazine hasn't forgotten the kids in 1934. They ask "Little man, what now?"and "Doesn't she look sweet?".
Please note "The leggings are especially nice. They buckle on just above the bottom of the coat."
The Princess Elizabeth coat is "equally attractive coming or going." Don't miss "A tiny tot fashion with amusing touches of childish chic."
Just remember "Pink for a brunette, blue for a blond.."

Jean Harlow - 1934

Just couldn't leave this magazine without showing you this close up of one of the great screen beauties. Wow.
Did you know she died at age 26?

Eleanor Holm and her Gantner Banda-Wikies Swimsuit!

"Eleanor Holm, stage and screen star, recognized All American Girl, for amazing accomplishments, charm and beauty . . . selects her swim suit for glamour and smart swim freedom.
Photographed, in Gantner Banda-WIKIES with high slim WIKIES trunks, silver buttons, rope-and-anchor belt, and adjustable beautifully knit striped bandana that bares her back to the sun."

Mae West in "It Ain't No Sin" - 1934

Doesn't this dress just suit her so well? "It Ain't No Sin" was the working title for the movie that became "Belle of the Nineties", due to censor problems. (Check the link to find out about the parrots!)

Fay Wray's Autographed Patterns - 1934

These gowns, while fabulous are also a bit of a mystery. Were they under the Hollywood brand? Or Style? I can't find these particular patterns anywhere else, so they may just be out there under vast "Mail Order" categories. But if Screen Play magazine was putting out a line of autographed patterns with movie star photos I sure want to know more! Any ideas?

Why Jean! How did you get so thin? The Perfolastic Girdle

"...specially designed to wear next to the body."

De Wans Special Facial Hair Remover - 1934

"...leaving your skin a thrill to see...a greater thrill to touch!"

"Fall Ideas for the Home Seamstress" - 1934

These were True Story patterns for dresses and hats. Again all the interest was up top, just look at those collars. A pin-tucked funnel neck? Then topped off with a jaunty little hat.

Smart New York Styles That Flatter Your Figure - 1934

From True Story Magazine, these were fully made dresses you could order all the way from New York. This group seems all about the collars, each one more fabulous than the last. And at prices ranging from $3.95 to $7.85 how could you go wrong?