"Fall Ideas for the Home Seamstress" - 1934

These were True Story patterns for dresses and hats. Again all the interest was up top, just look at those collars. A pin-tucked funnel neck? Then topped off with a jaunty little hat.

Smart New York Styles That Flatter Your Figure - 1934

From True Story Magazine, these were fully made dresses you could order all the way from New York. This group seems all about the collars, each one more fabulous than the last. And at prices ranging from $3.95 to $7.85 how could you go wrong?